Looking to increase your brand recognition and help potential customers remember you. Use your BRAND COLORS consistently in all of your marketing.
The world is a visual place, and color helps things stand out. Not only will using your brand specific colors, it will help create brand cohesion, but it will help people recognize your business no matter what platform they are on or piece of advertising they are reading. Don't make color an after thought, it should be one of your top priorities when creating marketing pieces whether print or digital.