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  • Fontayne Sisson

Why Brand Colors Are Important

Updated: Jul 14, 2021


Looking to increase your brand recognition and help potential customers remember you? Use your brand colors consistently in all of your marketing.


Using your brand colors will help with brand cohesion and brand recognition. Look at T-Mobile for an example. Their hot pink logo crosses over into all of their branding. Have you ever seen one of their TV commercials? Hot pink will fill your screen. Have you ever stepped foot inside of a T-Mobile store? Pink from floor to ceiling, and even the back lighting on their displays is glowing pink.


Applying your brand colors to every aspect of your branding and marketing will help customers recognize your business no matter what platform they are on or what piece of advertising they are reading.


Entrepreneur released an article stating that 93% of purchasing judgements are made based on visual perceptions, 84.7% of consumers cite color as their main reason for buying a particular product, and 80% think color increase brand recognition. The power of color is vital in a business and consumer relationship.


A few things to keep in mind about color. First impressions are everything and color plays into emotions. When choosing your palette, be mindful of what feeling you want your brand to evoke when seen. Second, contrasting colors boost recall. For example, Facebook's uses navy blue and white, FedEx is purple and orange. High contrast can be in your favor. And last, your color scheme can help you connect with a certain demographic. In general, females tend to be drawn to softer tones, neutrals mixed with white, light and bright. While on the contrary males prefer bold, dramatic, and solid colors. This doesn't apply to everybody but is a good rule of thumb for the masses.


The world is a visual place. Don't make color an after thought, it should be one of your top priorities when it comes to your branding and marketing strategy.

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