Think of your favorite clothing brand. Why is it your favorite? What type of clothes do they sell? How do they make you feel as a customer? What colors and images are associated with the brand? What is their "vibe"?
As Jasmine Star once said, "A brand is what people say about you when you walk out of the room."
One of the most important pieces of branding is consistency. We react to familiarity and tend to flock to the brands we recognize. Having a consistent brand identity allows consumers to digest the information and remember who you are time and time again.
Need help developing your own branding? Let's work together! Check out my design services at StudioSisson.com.