The Meaning Of The Color Blue

What does the color blue symbolize? What does the color blue represent? What does blue stand for?

The most popular color in the world is blue. Apartment Therapy reported a study conducted by Dulux Paints, that 42% of males and 30% of females favored blue over every other color. Blue triggers the release of calming hormones in the brain, making it the best color for relaxation, clarity of thoughts and learning.

The color blue, like the sea and sky, is powerful yet calming. The color of trust, loyalty, and also ensures peace of mind. It is associated with grounding oneself, purity and cleansing. Deeper shades of blue are more stimulating compared to lighter shades, which are mentally soothing and calming. Brands that utilize the color blue in their branding hope to be perceived as loyal and reliable while providing a sense of tranquility and coolness.

Adding blue to your brand

All shades of blue are beautiful, but on the contrary, surrounding yourself with too much dark blue can make one feel overwhelmed and cold, leading to a sense of sadness.

"Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways." - Oscar Wilde.

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