Founded in 2012, Urban Street Angels is a 501(c)(3) non-profit organization with a mission to end youth homelessness in the San Diego area. Urban Street Angels operate a weekly emergency overnight shelter for 20-25 homeless youth. The shelter program provides nourishing meals, a warm, dry place to spend the night, access to showers, and an array of related services for San Diego’s homeless youth.  

Our goal: To create a new logo that evokes emotion yet is simple and stands out. To expand the logo into a full branding system including apparel, bags, and other miscellaneous items. 

Logo Design, Business Print Collateral, and Promotional Material.

Finding beauty in subtle simplicity.